Humble Beast Records
Sho Baraka approached us about doing a music video for one of his songs off his album ‘the narrative’. he chose ‘my hood, usa, 1937’ for us and we hit the drawing board. first thing we noticed is the lyrics… this song is deep and talks about things from the past that are still relevant to this day. second thing we noticed is this song doesn’t have a chorus… so a non-traditional song deserves a non-traditional music video concept. we wanted the words of the song to be a character in the video, but we didn’t want to create a lyric video… this is what we came up with.